The 8th bi-annual Radio To Go video survey
- The enduring appeal of some music genres
- A huge generational distance between different sets of fans
- Maybe suspicious increases in numbers - you'll have to work that one out for yourself, but the numbers are there
- A changing of the guard near the top.
House Rules
- Videos must be less than three years old
- The top two best-performing videos in that time-frame count
- I do this on my own; I am fallible. I may have missed you. If so, tell me and I will fix asap.
- Official videos only.
- Viewing numbers were researched midweek last week
Goodbye and hello
Recession-hit local
acts at the lower levels of the chart are simply not making as many
videos. So we've lost a few. That said, there are a big
number of new entries - congratulations go to
- Pleasure House
- Urban Folk Quartet
- Laurence Jones
- Ed Geater
- Beverley Knight
- Jorja Smith
And welcome back to old warhorses:
- Magnum
- The Enemy
- Dexys
Enduring veterans
- Editors are slipping a bit, but, with their followers, that's not really a matter of concern.
- Napalm Death release fresh material; their global fan base has rushed to view it.
- UB40 have hit some serious heights with a low-budget video shot live on tour. It's precisely because they have toured so hard in the past two years that they have hit 4 in the chart.
- Robert Plant carries on serenely. But of course.
Breakthrough time
- Mahalia goes top 10. Fantastic - well done!
- Call Me Unique goes top 20 - again, a great performance.
- Plus, look at Jacob Banks and Jorja Smith, both seriously on the up.
How do you grow from Lady Leshurr's heights?
OK. This is the big one. There is no getting
around it. Lady Leshurr has, again, crushed it with two of her Queen's Speech video series. These videos are like broadcasts - they come out on a regular basis, they follow much the
same visual format and the subject matter strikes a big chord with
Lady Leshurr's audience.
Lady Leshurr has more views that the rest of the chart put together.
Despite this extraordinary performance, I just wonder how much steam there is left in this format. Queen's Speech 5 has done phenomenal business, but it hasn't topped the amazing numbers for Queen's Speech 4. Lady Leshurr's latest pure music video does nowhere near as well, so doesn't show up on this chart. But she would still be one of the very best-performing artists if you discounted the Queen's Speech series.
Despite this extraordinary performance, I just wonder how much steam there is left in this format. Queen's Speech 5 has done phenomenal business, but it hasn't topped the amazing numbers for Queen's Speech 4. Lady Leshurr's latest pure music video does nowhere near as well, so doesn't show up on this chart. But she would still be one of the very best-performing artists if you discounted the Queen's Speech series.
And now, the charts
First, the basic rankings....
Two subsidiary charts
Here are the biggest increases in viewing numbers...
| Artist | Change |
| Lady Leshurr | 16,489,548 |
| Jacob Banks | 3,011,754 |
| Jorja Smith | 795,246 |
| UB40 | 777,867 |
| Broken Witt Rebels | 468,863 |
| Napalm Death | 412,992 |
| Mahalia | 329,378 |
| Oceans Ate Alaska | 327,560 |
| Claire Maguire | 160,706 |
| Robert Plant | 158,582 |
And here is the biggest increase in percentage terms, which can be looked several ways, depending on the acts' placings in the main chart.
| Artist | Percent |
| Broken Witt Rebels | 1499.40% |
| Jacob Banks | 188.96% |
| Call Me Unique | 137.40% |
| Napalm Death | 102.15% |
| Claire Maguire | 86.23% |
| Mahalia | 58.21% |
| Lady Leshurr | 54.59% |
| UB40 | 49.30% |
| Johnny Foreigner | 48.29% |
| Jaws | 42.09% |
Conclusions?
There is still a huge huge gap between the million viewers club and the new boys working their way up. But it can be bridged. There are very new acts gaining traction without a lot of help from record companies. And you don't need a big production to get big scores.
Let's see where the firecrackers on this chart are in six months, shall we?
More music business posts on Radio To Go
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Tue 23rd, 4pm: Big Wheels: Rob Bruce of RB/Rich Bitch Studio
Wed 24th 11pm: Live and Local: Hannah Brown at Hare & Hounds (and Sat 27th at 11am)
Fri 19th, 3 pm: Muso Takeover: Tom Walker
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I'd love you to sign up to the mailing list
The Radio To Mailing list is the best way I can keep in touch with you, and you with me. You get a short email, usually on Mondays, with big recent topics, and, once in a while, a special offer or a mailing list exclusive freebie. And I won't pass your address on, promise.
Put your email address in the box below, and you're all set.
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